Kelly Teno Design »

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Design Process

01 // Small Talk. Big Ideas.

The initial phase when considering working on a project together includes taking a few minutes to tell me about your business, your creative goals and how you think I might be able to help you achieve your envisioned project. Alongside the introduction, we’ll discuss desired timelines, outcome expectations, services and pricing. Once you’ve completed the contact form, you can expect to hear back from me within one to two business days. If we’ve reached a point where this seems like a good fit, we’ll introduce contracts, initial payments and pursue our creative research process.

02 // Inspiration & Research

You’ll be asked to summarize your vision and desired outcome by completing a small survey. This is your chance to make a wish list, send links/references to any typography, color schemes, photography or visual references that might help connect me even further with your vision (Pinterest boards work great for this)! Based on the research, I’ll begin solidifying a design inspiration board for review, in order to foster a more concrete direction for the project. This will encompass the medium, mood, colors, suggested typeface use, etc.

03 // Game Day

By now, we’ve got a good idea of what we’re looking for and some great ideas sizzling in order to make this vision come to life. I’ll put my official creative game-face on, take what we’ve discussed and produce a series of compositions for review in the timeline discussed.

04 // You Review

It’s now time to see what possibilities are in store for your business. In this step, you’re asked to review, compare, and critique the creative concepts provided. Ultimately we’ll narrow down the direction while streamlining your vision until the best result that meets your approval is signed off on

05 // Signed. Sealed. Celebrate!

Once you’ve given the thumbs up and final approval, payments are made in full, files are exchanged and we slap high-fives to another creative success.

I’ll bookend this page by saying this: your brand’s message, appearance and story is important. Having the confidence in how it’s perceived, even more so. I’m excited for you… NOW LET’S GET GOING!